Kerry O'Brien to host Four Corner

Kerry O'Brien will quit 7.30 and host Four Corner

Kerry O’Brien, a famous name for Australians, especially for the media practitioners here, decided to leave 7.30 Report and to host investigative program Four Corners from next year. Both of the programs have a large number of audiences across the country. O’Brien’s shift is a big news and change for them. Here lists two pieces of online news on Kerry’s shift:

From SMH: http://www.smh.com.au/entertainment/tv-and-radio/kerry-obrien-to-host-four-corners-20101014-16krn.html

From The Australian (quote by Herald Sun): http://www.heraldsun.com.au/news/breaking-news/obrien-returns-to-four-corners-as-host/story-e6frf7jx-1225938719425

Both of the news titles leave their subjects to O’Brien. According to my experience of reading news, title subjects usually refer to main ideas of news stories, thus, at first, I thought that they were stories mainly talking about Kerry O’Brien, yet carefully reading tells me that the latter one isn’t. It does talk about O’Brien coming to new program, but put the focus on the program Four Corners rather than O’Brien. It introduces the new format of the program followed by brief history of it. O’Brien is just a part of evidence to demonstrate the merit of the new format. It doesn’t mention his shift from 7.30 Report to Four Corners. In this case, I think it will be more appropriate to use the title “Four Corner welcome O’Brien” rather than “O’Brien returns to Four Corners as host”. Readers who want to get stories about O’Brien’s shift may be disappointed after clicking this news link.

Come to the SMH piece. Its title is in concert with main idea of the story. Not only the title is precisely presented, so do its structure and words. The first part of the story concerns about O’Brien’s shift. Except the narration, you may get quotations from both the Four Corner’s editor and O’Brien himself, which make the whole story more credible. The next part turns the focus to the new program, introducing the changes O’Brien may take to the show next year. By reading this piece, readers could get adequate information about the shift and the new program. It not just tells readers what happened to O’Brien, but also takes O’Brien’s audience to, according to himself, his new phase of life.